Our People
ABOUT US
Who We Are
As a small family owned and operated business, we are committed to quality and customer satisfaction. We have been supplying premium waterproof wood inlaid rings, watches and jewellery to customers across the globe since 2004 with a portion of each sale benefitting environmental initiatives.
So who are we?
Ché Garcia -Founder
Originally from Oregon, USA, Ché moved to the Big Island of Hawai'i in 2003 and found work as a carpenter. Within weeks he fell in love with the islands, its native woods and a woman who would later become his wife. It was these three events that inspired the creation of a Hawaiian Koa wood inlaid wedding ring. Being an avid waterman and surf photographer, Ché spent a lot of time in the ocean and wanted a unique ring that was not only comfortable, waterproof and durable but represented his new home, love for woodwork and his Hawaiian born wife. At the time, a durable wood inlaid ring designed for daily wear in an active lifestyle did not exist. Determined to create such a ring, Ché utilized his woodworking skills and developed the rings we offer today.
After many years of business supporting environmental charities in Hawai'i and California, Ché recognized there was potential for his products to help protect native forests everywhere. In 2019, Ché moved his family to South Australia to pursue these opportunities and develop a business model to increase awareness and raise funds for native forest initiatives across the globe.
Ché and family atop Mount Maunganui in the Bay of Plenty, NZ.
Isaac Garcia -Order Fulfillment
Isaac, Ché's younger brother, lends a hand with filling orders, shipping and handling and various tasks associated with e-commerce operations.
